SS23 Urban Exploration

The creative concept for the North Face Urban Exploration 2023 campaign is about the surreal merging of the urban and natural environments to highlight that this multi-functional product line allows you to explore wherever you are. This campaign invites you to see the outdoors in a new light and appreciate how we live in the dynamics between city and nature, and how we can look to find similarities in the two.

Client: The North Face
Executive Creative Director: Jason Bacon
Art Director: Sydney Anast
Photography, Videography, + Compositing: Amanacliq

Campaign Creative + Art Direction
Copywriting
Collection Naming Strategy
Retouching + Compositing
Design System Guidelines

I was tasked with Art Directing the 2023 campaign creative where I collaborated with my Executive Creative Director and led internal and production teams to execute the vision. From high-level campaign direction and copywriting to providing production team with design mock-ups, I was involved from project conception to it going live.