Converse All Stars
Converse All Stars is a global initiative bringing people together through art. Dozens of artists from around the world partnered with Converse to create murals that speak to their community and culture. I was tasked with directing a team to build and execute a system for creating, capturing, and sharing this content all over the world.
Client: Converse
Executive Creative Director: Jason Bacon
Senior Designer: Sydney Anast
Designer: Taylor Partee Johnson
Art Direction
Content Capture Guides
Social Media Strategy
Content Creation
Copywriting
Website Design
Production Design
I led our team to create guidelines for production partners and artists to create murals that are unique in design, but ladder back up to the All Stars initiative. The project consisted of mural creation guidelines, shot directives, social media strategy, content creation for social, copywriting, and designing a website to host all the participating cities.
